Think of creating your social media strategy like going to the gym. If you were committed to getting fit, you wouldn't look around a gym, do one bicep curl, one squat, pick up a free weight (just to see what it felt like), then take a look in the mirror to see if it's working yet. If you were committed and didn't have the education you needed, you would make a PLAN.
The former is literally how MOST entrepreneurs approach their social. They throw a few different posts out with zero strategy, then wonder why it's not working for them.
What percentage of my posts should contain links? What's a good marketing mix of content for my business and target market? What’s evergreen content?
These are the questions that need to be answered BEFORE a single post goes out. It's time to stop throwing spaghetti at the wall, and create a well-thought-out strategy that will get RESULTS.
Our 90-Day Sample Content Calendar will have you well on your way to creating your own stellar social strategy.